NON-TINTED FOR A BUILDABLE GLOW
Meet our NEW Gradual Tan
Meet our NEW Gradual self-tanning lotion ✨
Our Gradual Tan combines the benefits of a daily moisturiser with a subtle gradual tanning effect, leaving your skin nourished, radiant and perfectly bronzed.
Skincare-powered with anti-aging peptides, this fast-absorbing formula delivers even, streak-free coverage. Build a soft, natural-looking glow with every application - perfect for all skin types and tones.
The evolution of our #1 best-selling Tinted Gradual Tan.
HYDRATE. NOURISH. GLOW.
Introducing our NEW Gradual Tan from Bare by Vogue
Achieve a soft, natural-looking glow made for everyday wear with the non-tinted evolution of our fan-favourite Tinted Gradual Tan.
Our Gradual Tan Range is perfect for those who love the results but prefer a low-maintenance application.
BARE SKIN. MADE TO GLOW.
Achieve a confidence - boosting gorgeous glow without any sun damage!
Don't know where to start?
Shop Vogue's Favourites
The only tan I’ll use. Ever since trying this I can’t go back.
Ella
Best fake tan I’ve ever used.
Megan
The best fake tan I’ve ever used! So easy to apply, dried quickly and was left with a lovely even tan.
Anna
01
Preparing the Skin
For an ultra-even, streak-free fake tan, always ensure you’re working with a clean canvas. Remove any old tan build up with our Luxury Exfoliating Mitt and Self Tan Eraser. Always exfoliate and remove any unwanted body hair 24 hours before tanning to ensure pores are closed. Make sure your skin is free from any oil-based moisturiser, perfume, deodorant and essential oils just before your tan application.
02
Body Tanning Application
Apply a small amount of non-oil based moisturiser to hands, elbows, knees and feet and any other dry patches – this will ensure the tan doesn’t over develop and appear darker on those areas.
04
Maintaining Your Tan
Our foam and lotion tans can last from 5 to 7 days. Maintain your tan for up to 3 days longer with daily moisturisation to keep skin hydrated and exfoliate twice a week for an even fade.
05
Removing Your Tan
Remove tan with our Luxury Exfoliating Mitt and Self Tan Eraser. Apply self-tan eraser liberally. Leave on your skin to be absorbed for 5 – 10 minutes. In a warm shower, using our Luxury Exfoliation Mitt gently massage over skin in small, circular motions.
*T&Cs apply. Free Luxury Duo-Mitt promotion is live until midnight, 23rd of April 2026 and while stocks last. To qualify for the free gift, your total product spend must be at least €40 after discounts and before shipping. No code is needed as the free gift will be added to your cart automatically. Offer cannot be retroactively applied to purchases.
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